Résumé

Jay Casper

Denver, Colorado, 80238 - (303) 522-2791 - jaycasper@gmail.com

Relevant Skills

Work Experience

Data Driven Marketing, Denver, CO - President, Feb 2016 – Present

Founded SEO Agency for Career College clients - www.datadrivencollegemarketing.com.
Designed and implemented strategic digital marketing programs and systems for colleges and universities.
Generated dramatically improved search marketing visibility, website conversion, and enrollments.
Improved website visitor engagement and conversion.

Weston Educational, Inc., Denver, CO - Director of Marketing, Jul 2004 – Jan 2016

Directed all marketing operations for $60 million company for 11 years. Reported to CEO.
SEO: five websites - Industry leading SERPs, generated hundreds of millions in revenue.
SEM (PPC): 2.7 Billion Impressions, 7.1 Million Clicks, and 446,000 Click Conversions on spending of $21 Million.
Managed team of 16 direct reports whose responsibilities ranged from media buying to production to creative services.

SlopeTracker, Denver, CO - Founder, Jan 2002 – Jun 2004

Invented, developed, and implemented the SlopeTrackerTM GPS Tracking System for skiers and snowboarders.
Sold, Installed, and Operated system at nine major ski resorts:
- Park City, Copper Mountain, Winter Park, Sunshine, Telluride, Yellowstone Club, Lillehammer, Deer Valley, and Keystone.
More info is available at http://www.slopetracker.com.

US West / Qwest, Denver, CO - Marketing Manager, Sep 1999 – Nov 2001

Managed all promotions for Business and Government Services.
Initiated comprehensive bundling strategy that emphasized a ‘solution selling’ approach and generated over $100 million in new incremental sales.
Orchestrated development of the company’s disruptive competitive response system, integrating competitive intelligence with marketing programs.
Built a secure, web-accessible, database driven market intelligence system to give sales teams easy access to customer and prospect history.

NetSource Communications, San Francisco, CA - Long Distance Marketing Director, Sep 1997 – Nov 1999

Developed innovative ‘Click Call’ telephony/internet convergence product.
Created competitive direct access international telephony products in Germany, UK, and Sweden.

WorldXChange Communications, San Diego, CA - Director of Marketing, Dec 1994 – Sep 1997

Managed $2 million/mo. advertising campaign that included Direct Mail, Radio, TV, Magazine and Newspaper Ads.
Created unique new residential product line that increased total company sales by a factor of 10.
Designed and built vibrant collateral sales materials, including multi-media computer presentations, High-tech trade-show booth, brochures, etc.
Acted as Company Public Relations Director, publishing news stories and managing a $10,000/mo. charity campaign.

U.S. Navy, San Diego, CA - Helicopter Pilot, Mar 1988 – Dec 1994

Anti-Submarine Warfare / Combat Search and Rescue.
Aircraft Commander of the SH-60F Seahawk helicopter, including over 1,500 total flight hours.
Served on two WESTPAC deployments on-board the aircraft carrier USS Lincoln, participating in both the Arabian Gulf and Somali theaters of operations.
Supervised a 48 man line division and a 22 man aircrew division.
Graduated first in class from Navy flight training.
Rescued two downed aviators in the Iraqi desert during operation Desert Storm.
Published 14 different articles and papers in professional journals and local newspapers while acting as squadron Public Affairs Officer.

Education

University of Utah, Salt Lake City, UT

Bachelor of Science 1988

Qualifications Summary

Marketing Professional with over 2 Decades in SEO and Direct Marketing.
SEO / SEM Success with 13 Different Company Websites.
Fervent believer in multivariate A/B split testing to improve campaign performance.
Impressive References.