An Informal Career Narrative
When I left the Navy, I
lucked into a position that gave me an opportunity to
excel.
WXL (formerly known as
CTS) had previously used telemarketing as its only sales
channel. I was hired to find other viable sales channels,
namely mass marketing.
I was a one-man-show.
After much trial and error, I managed to create a direct
marketing program that elevated our small company into the
top ranks of its industry.
In my two years with
the company our sales grew from $40 million to $300
million.
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