Resume

Jay B. Casper

619 Jackson Street • Denver, CO 80206
(303) 522-2791
Email: jaycasper@gmail.com

Skills:

Strategic Market Planning	Telecom Marketing	Direct Marketing
Competitive Response	Offer Management	Web Marketing
Product Management	Product Development	Public Relations
Market Segmentation	Channel Marketing	Promotions
Marcom / Advertising	Database Marketing	Sales

Experience:

Sport Stats, Inc

Denver, CO

President

12/01 to Present

Invented, developed, and implemented the SlopeTracker GPS Tracking System for skiers and snowboarders. More info is available at www.slopetracker.com.

USWEST / Qwest

Denver, CO

Sr. Marketing Manager

11/99 to 12/01

Managed all promotions for Business and Government Services. (USW)

Initiated comprehensive bundling strategy that emphasized a 'solution selling' approach and generated over $100 million in new incremental sales. (USW)

Orchestrated development of the company's first competitive response system, integrating competitive intelligence with marketing programs specifically designed to disrupt the marketplace. (Qwest)

Conceived, developed and launched extremely aggressive penetration program that penetrated 12 new fortune 1000 companies in its first month and is projected to generate $330 million in new sales. (Qwest)

Built a secure, web-accessible, database driven market
intelligence system that, for the first time in company history, gives all sales and marketing personnel easy access to everything the organization knows about all customers and prospects. (Qwest)

West Coast Mailing & Distribution

San Diego, CA

Direct Marketing Specialist

9/97 to 10/99

Advised telecommunications clients in designing and implementing direct marketing campaigns.

Propelled company to a new level in clientele with dynamic sales effort that landed Fortune 500 clients.

Created exciting new sales collateral materials.

Netsource Communications

Petaluma, CA

Marketing Manager

9/96 to 9/97

Developed the world's first cellular callback product.

Created competitive consumer long distance service.

Conceived, designed, and implemented innovative telcom/internet convergence product.

WORLDxCHANGE Communications

San Diego, CA

Director of Marketing

12/94 to 9/96

Managed $2 million/mo. advertising campaign that included Direct Mail, Radio, TV, Magazine and Newspaper Ads.

Created unique new residential product line that generated hundreds of millions in revenue.

Developed new commercial product line that produced over $1 million in monthly revenues.

Designed and built extremely impressive collateral sales materials including multi-media computer presentations, high- tech trade-show booth, brochures, etc.

Acted as Company Public Relations Director, publishing news stories and managing a $10,000/mo. charity campaign.

US Navy

San Diego, CA

Naval Aviator

7/88 to 11/94

Aircraft Commander of the SH-60F Seahawk helicopter, including over 1500 total flight hours.

Served on two WESTPAC deployments on-board the aircraft carrier USS Abraham Lincoln, participating in both the Arabian Gulf and Somali theatres of operations.

Supervised a 48 man line division and a 22 man aircrew division.

Graduated first in class from Navy flight training.

Rescued two downed aviators in the Iraqi desert during operation Desert Storm.

Published 14 articles and papers in professional journals and local newspapers while acting as squadron Public Affairs Officer.

Ranked in top 1 per cent of Naval Aviators and commended for accelerated promotion five consecutive reporting periods.

See what my commanding officers had to say about me in my Officer's Fitness Reports.

Education:

	University of Utah	Salt Lake City, UT
	B.S., Communications & Public Relations	1988

Internships:

•

Assistant Press Director for 1988 Utah Gubernatorial Candidate.

Intern with Scopes/Garcia full-service advertising agency- 87-88.

Special Projects Director (Intern) for Utah Market Research Inc. - 87

Computer:

Extensive Computer experience (Mac & PC), including Netscape, MSIE, MS Office, Lotus Suite, Foxpro, Director, Premiere, Pagemaker, Illustrator, Photoshop, Quark, Promail, Frontpage, Lotus Notes, etc.

Personal:

Tennis, Skiing, Bridge, Golf, Travel. 100% self-supporting since age 17. Implemented an ADOPT-A-SCHOOL program to provide role models for inner city school children.

Key Words:

team, teamwork, marketing, advertising, promotion, direct marketing, direct response marketing, direct mail, brand, focus groups, marketing analysis, target marketing, internet marketing, telcom, telecom, telecommunications, long distance, wireless, cable, production, campaign, consumer, write, writing, sales channels, marketing plan, tv, radio, magazine, print, printing, online, multimedia, edit, editing, proof, implementation, detail, multi task, client, account, collateral, budget, leader, copy, broadcast, marketing materials, public relations, press clippings, press release, product marketing, product development, proposal, presentation, product management, interactive, segmentation, claritas, prism, advo, saturation, cellular, pcs, 10xxx, marcom, communications, competitive analysis, media, media buy, strategic, strategy