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The Big One:This program that I conceived, created, and executed has since been imitated by at least 20 different companies. It has mailed hundreds of millions of pieces, completely saturating the U.S. numerous times. My First Campaign:This mildly successful campaign opened the door for my later successes. We tried numerous variations on this theme, including the sweepstakes mailer that follows, before we hit on the big one. Sometimes that's what it takes in marketing. Incremental improvements can lead to breakthroughs. Sweepstakes Theme:Other Mailings:I have subsequently been involved in the creation of dozens of successful mailing campaigns, including the following: - - - |
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