Jay Casper
619 Jackson Street
Denver, CO 80206
(303) 522-2791
Email: jaycasper@gmail.com
Work Samples: http://www.jaycasper.net/
Skills:
Strategic Planning Telecom Marketing Direct Marketing
Competitive Response Offer Management Web Marketing
Product Management Product Development Public Relations
Market Segmentation Channel Marketing Promotions
MarCom/Advertising Database Marketing Sales
Experience:
Sport Stats, Inc Denver, CO
President 12/01 to Present
* Invented, developed, and implemented the SlopeTrackerTM GPS
Tracking System for skiers and snowboarders. More info is
available at http://www.slopetracker.com/
USWEST/Qwest Denver, CO
Sr. Marketing Manager 11/99 to 12/01
* Managed all promotions for Business and Government Services. (USW)
* Initiated comprehensive bundling strategy that emphasized a
'solution selling' approach and generated over $100 million in
new incremental sales. (USW)
* Orchestrated development of the company's first competitive
response system, integrating competitive intelligence with marketing
programs specifically designed to disrupt the marketplace. (Qwest)
* Conceived, developed and launched extremely aggressive penetration
program that penetrated 12 new fortune 1000 companies in its first
month and is projected to generate $330 million in new sales. (Qwest)
* Built a secure, web-accessible, database driven market
intelligence system that, for the first time in company history,
gives all sales and marketing personnel easy access to everything
the organization knows about all customers and prospects. (Qwest)
West Coast Mailing & Distribution San Diego, CA
Direct Marketing Specialist 9/97 to 11/99
* Advised telecommunications clients in designing and implementing
direct marketing campaigns. Clients included WorldCom, AT&T, Cisco,
USWEST, AOL, One.Tel Communications, IDT, and PAIC.
Netsource Communications Petaluma, CA
Marketing Manager 9/96 to 9/97
* Developed innovative 'Click Call' telephony/internet
convergence product.
* Created competitive direct access international telephony
products in Germany, UK, and Sweden.
WORLDxCHANGE Communications San Diego, CA
Director of Marketing 12/94 to 9/96
* Managed $2 million/mo. advertising campaign that included
Direct Mail, Radio, TV, Magazine and Newspaper Ads.
* Created unique new residential product line that increased
total company sales by a factor of 10.
* Designed and built extremely impressive collateral sales
materials, including multi-media computer presentations,
High-tech trade-show booth, brochures, etc.
* Acted as Company Public Relations Director, publishing news
stories and managing a $10,000/mo. charity campaign.
US Navy San Diego, CA
Naval Aviator 7/88 to 11/94
* Aircraft Commander of the SH-60F Seahawk helicopter,
including over 1,500 total flight hours.
* Served on two WESTPAC deployments on the aircraft carrier
USS Lincoln, participating in both the Arabian Gulf and Somali
theatres of operations.
* Supervised 48 man division
* Graduated first in class from Navy flight training.
* Rescued two downed aviators in the Iraqi desert during
operation Desert Storm.
* Published 14 different articles and papers in professional
journals and local newspapers while acting as squadron Public
Affairs Officer.
* Ranked in top 1 per cent of Naval Aviators and recommended
for accelerated promotion five consecutive reporting periods.
Education:
University of Utah Salt Lake City, UT
B.S., Communications & Public Relations 1988
Internships:
* Assistant Press Director for 1988 Utah Gubernatorial Candidate.
* Intern with Scopes/Garcia advertising agency- 87-88.
* Special Projects Intern for Utah Market Research Inc. - 87
Software: MS Office (Excel Master), Siebel, MS Access, D&B,
Harte Hanks, Lexis/Nexis, Analyst Systems, PeopleSoft, Director,
Premiere, Pagemaker, Illustrator, Photoshop, Quark, Frontpage,
Lotus Notes, etc.
Key Words: team, teamwork, marketing, advertising, promotion,
direct marketing, direct response marketing, direct mail, brand,
focus groups, market analysis, target marketing, internet
marketing, telcom, telecom, telecommunications, long distance,
wireless, cable, production, campaign, consumer, write, writing,
sales channels, marketing plan, tv, radio, magazine, print,
printing, online, multimedia, edit, editing, proof,
implementation, detail, multi task, client, account, collateral,
budget, leader, copy, broadcast, marketing materials, public
relations, press clippings, press release, product marketing,
sales, compensation, data, database, product development,
proposal, presentation, product management, interactive,
segmentation, claritas, prism, advo, saturation, cellular, pcs,
10xxx, marcom, communications, competitive analysis, media,
media buy, strategic, strategy, RBOC, Bell, AT&T, WorldCom,
MCI, PacBell, USWEST, US West, Qwest